At Canon we believe that in order to work towards a harmonious accord between people, technology and nature, all corporate activity must take the environment into consideration, and that a company incapable of environmental assurance does not deserve
to continue operations. Canon believes it can make a useful contribution to society by becoming a leading "eco-tech" corporation. We strive to achieve harmony with ecology and the environment, the two fundamental components of Canon's "E" concerns. Purpose of Environmental Assurance The purpose of the program is to achieve technological innovation with ecology as a top priority. We do this by developing products and manufacturing processes with minimised environmental impact to assist preservation, and through corporate activity
contributing to conservation on a global scale. Canon's success and growth has been through our own technological innovations. We consider the environment from the initial stages of product development, and make ecologically sound goods in factories which harmonise corporate activity with
nature. Basic Guidelines In all our corporate activities we will be aware of the global environment and actively and creatively promote conservation strategies. Ecology is at the forefront of Canons corporate policy of "EQCD" which stands for ecology, quality, cost and
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