Launched in 2002, it was central to our first ever pan-European advertising programme. Since then it has become an integral part of our advertising, sponsorship activity, brochure, and package design.
The Canon brand is one of our most important assets and is one of the most widely recognised and respected in the world. Designed in 1955, it forms part of the logo collection at the Museum of Modern Art in New York. As a symbol of quality, it appears on
hundreds of products from handheld calculators to X-ray Technology.
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