Canon and Fashion

From capturing the hottest in high street chic to the finest haute couture, Canon has been a long standing supporter of the world of fashion.

Now in our fourth year of sponsorship, 2009 sees our continued support as Title Sponsor of London and Milan Fashion Weeks and a Key Sponsor of Paris Fashion Week, events where designers display their latest collections and buyers discover the season’s new styles.

Supporting professionals
Ensuring professionals have everything they need to capture the latest trends is paramount at all Canon sponsored events, from our latest colour-matching technology used by designers, to our advanced Digital SLR cameras favoured by professional photographers.

From internet access and printers to a dedicated team of Canon support technicians, we provide all professional photographers with unrivalled support to help them capture the most striking images possible. In addition, this year’s London event saw exclusive Canon buses transport photographers between shows to guarantee a shot was never missed.

Canon exhibition
All visitors to the Fashion Weeks are invited to the Canon exhibition space, where our award-winning range of professional EOS Digital SLR cameras and EF Lenses are available to trial.

Past fashion projects
Our extensive support of professional photographers during Fashion Weeks builds on previous European fashion projects, We Speak Image, and The Other Side of Fashion where the talents of 100 of the world’s most influential style icons were recruited to reveal an insider’s perspective on the international fashion scene. Both projects raised thousands of Euros for the European Red Cross Societies in the process. Find out more on Canon and Red Cross.

James Leipnik, Chief of Communication and Corporate Relations at Canon Europe said: “The power of image is at the heart of the world of fashion. Our leading imaging solutions are used to deliver outstanding results throughout the industry, from image capture through to colour-matching and professional quality printing.”

“The continuation of our successful collaboration with these Fashion Weeks reflects our passion for creating products that help to unlock creative potential in everyone and we are delighted to once again provide extensive support to professional photographers to enable them to capture striking images both on and off the catwalk.”

Sponsorship