Canon and Football

Canon has a long history with the world of football. For over 30 years we have been a sponsor, supporter and fan of the beautiful game.

Canon’s first involvement with football dates back to the 1978 FIFA World Cup in Argentina, and since then we’ve been involved with over 40 major tournaments and leagues.

Our current football sponsorship portfolio
• UEFA Cup™ Final matches from the 2006/07 final to the 2008/09 final
• UEFA Super Cup™ matches from 2007 to August 2009
• Official Sponsor of the Russian Premier Football League from 2006 to date.

Our history of football sponsorship
Our 30 year history of supporting football spans some of the world’s biggest tournaments, including:
• Official Sponsor of UEFA EURO 2008™ and 2004™
• Official Sponsor of MTN Africa Cup of Nations 2006 and 2008
• Consecutive World Cup tournaments between 1978 and 1998
• Official imaging equipment supplier of the UEFA Champions League from 1995 to 2000 and from 2004 to 2006
• UEFA European Championship™ since 1980.

Our support of football is not just about logos and pitch-side branding. Through our advanced imaging products; be it the latest Digital IXUS or EOS professional cameras, we want to empower fans to capture the best goals from the greatest tournaments, and help them become as passionate about the power of image as we are.

Photo credits (l-r top) image 1,2,5: (c) Canon Europe 2008/RANKIN, image 3: Lefty Shivambu/Gallo Images, image 4: (c) MLADEN ANTONOV/AFP/Getty Images (l-r bottom): ARIS MESSINIS/AFP/Getty Images, images 2&5: (c) Canon Europe 2008, images 3&4: (c) Canon Europe 2008/RANKIN

Sponsorship