AMSTELVEEN, 2nd January, 2008 – Canon Europe, leader in digital imaging technology, has today announced the launch of a new brand to unify Canon's market leading portfolio of document scanners. The new imageFORMULA brand will be applied across Canon’s full range of document scanners including the ScanFront network scanners, the DR-Series document scanners and the CR-Series cheque scanners.

The new imageFORMULA brand also aligns Canon’s document scanners alongside its “image” brands in other business segments.

Sean Suematsu, European New Business Solutions Marketing Director, DIMS, Canon Europe says: “The launch of the imageFORMULA brand is a strategic move to capitalise on Canon’s leadership and heritage of success in the imaging market as a whole. The new brand will communicate Canon’s commitment to provide a comprehensive portfolio of market-leading high-speed document scanning products.”

Sean Suematsu continues, “The issue of document management is now sat squarely on the boardroom table. Canon is committed to meet a growing demand for document scanning solutions through this new brand strategy and its ever-broadening portfolio of market-leading document scanners. The introduction of the imageFORMULA brand is designed to spearhead Canon’s continued growth in the competitive document scanner market.”

The imageFORMULA brand will be launched throughout Europe in January 2008.

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