LONDON, 25 May 2009 – Canon Europe, world leader in imaging solutions, has today announced the addition of PlanetPress Suite v.7 to its portfolio of variable data print solutions. For commercial printers and Corporate Reprographic Departments (CRDs) looking to take advantage of the significant revenue opportunity offered by the predicted growth in the transpromotional market. (from €141m to €285m by 2012 according to Infotrends), the improved suite of modular software in combination with Canon’s range of imagePRESS production presses comprises a comprehensive VDP solution for transpromotional print. Developed by Objectif Lune, PlanetPress Suite v.7 enables users to enhance the value of documents through personalisation and variable images and text, expand their offerings and consequently increase revenues.
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Canon expands variable data print (VDP) offering with addition of PlanetPress Suite v.7 Canon’s complete VDP solution enables printers to create new revenue streams from the predicted expansion in the transpromotional market Printers can reduce the time and cost of providing transactional and transpromotional print without compromising on quality of print
Demonstrating its ongoing commitment to the industry and its customer focus, Canon has expanded and strengthened its VDP offering with PlanetPress Suite v.7, which allows printers to create VDP documents faster and with greater ease. With functions to improve workflow at the point of print, commercial printers and CRDs in finance, utilities and education can use PlanetPress to provide customers with highly effective transpromotional materials at a reduced cost. Ben Coles-Porter, European Marketing Professional at Canon Europe comments: “In a tough economic climate, it has become even more important for printers to make themselves more valuable to their customers. By offering them a complete VDP solution comprising of the PlanetPress Suite, Canon production printers and guidance on how to identify business opportunities via our Essential Business Builder Programme, we can help them provide additional services and increase revenue.” PlanetPress Suite v.7 will be made available throughout Europe from 25th May, 2009.
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