Canon strengthens its commitment to fashion by sponsoring Milan Fashion Week for the fifth consecutive year

Milan, February 25 2010: Canon, world-leader in imaging solutions, and fashion have a lot in common: imaging, design and innovation are the basis of both Canon and fashion business activities. Canon has always been committed to addressing the specific needs of the fashion industry by providing its imaging and professional print solutions to professional photographers across the fashion industry.

Since 2005, Canon has been the main sponsor of Fashion Weeks in London, Paris, and Milan: during these striking events Canon supports professional photographers through its products and services. 

Milan Fashion Week will provide the opportunity to discover the Spring collection of Canon solutions that will drive 2010 trends.  This includes the Canon EOS 550D, the new Digital SLR camera incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers.

At the event, the Canon area will host the ‘Next Generation of Stylists’ events, developed in cooperation with Camera della Moda. During these events, new young fashion stylists will have the opportunity to showcase their creations. On Thursday 25 February the presentation of the Next Generation for Haiti T-shirt will take place: Camera Nazionale della Moda, in cooperation with Luisaviaroma store, has entrusted eight young fashion stylists to create eight T-shirts that will be sold to collect funds for Haiti.

On Friday 26 February, Cristina Miraldi will introduce her new collection, and on Saturday 27 February the presentation will be dedicated to Mauro Gasperi.

The “Canon Professional Services” area is the flagship of Canon services that will be provided during the event to photographers. The room will be equipped with the latest generation printers, Internet connectivity and a technical service to solve issues such as device checks and cleans, repairs, and the loan of digital cameras if needed.

Photographers will also have the chance to try the EOS-1D Mark IV, the digital SLR camera offering a comprehensive combination of speed, accuracy and image quality and the perfect choice for professional photographers and subjects on the move.

"Imaging is both the core of Canon philosophy and the essence of fashion and creates a strong relationship between these two worlds. Canon offers its technology to fashion by providing professional photographers with a wide range of products that can satisfy market needs, from seizing images to high quality managing and printing.” states Luca Miraglia, Corporate & Marketing Communication Manager of Canon Italia.

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