Canon Celebrates the Power of Image in Fashion

LONDON, 22 February 2013 – Canon Europe, world leader in imaging solutions and Imaging Partner of the British Fashion Council, is participating in 12 exciting initiatives underway as part of its official sponsorship of London Fashion Week and London Fashion Weekend. Aimed at celebrating the Power of Image and sharing Canon’s imaging expertise with the fashion industry, the projects include collaboration with outstanding photographers, designers and bloggers.

Henry Holland and Andy Torres.jpg
Henry Holland and Andy Torres

Highlights of the Canon initiatives are captured in behind-the-scene insights revealed in a series of Canon video interviews by seasoned fashion blogger Andy Torres from StyleScrapbook.com.  Leading professional photographer Clive Booth also explains what it means to be a fashion photographer and the creation story behind British designer Henry Holland’s look book; the iconic image portfolio that defines a designer’s collection. (www.youtube.com/user/canoneurope)

Henry Holland, British designer, comments: “The thing that really lives on from my 8 minute runway collection is imagery.  I’m really excited about how fashion is embracing new imaging technologies and Canon has been amazing in creating imagery for my designs this season.”

“I feel very fortunate to work with Canon,” comments Clive Booth, film maker, professional photographer and Canon Explorer. “I don’t know another brand that can capture both still and moving image to the incredibly high standard that Canon can. I am grateful to have their continued support as I explore new possibilities in photography and film.”

Canon Europe also worked with three other designers – David Koma, Michael van der Ham and Holly Fulton – to create their own images and look books, which have also been published on Canon printers, allowing designers to start using them immediately after the event. New collection look books are also used at other European Fashion Weeks by the designers in marketing their collections. 

James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa, commented: “Image plays a powerful role in the fashion industry and we’re proud to be working with talented people such as Andy Torres, Clive Booth and Henry Holland to support the creation of striking and powerful images from London Fashion Week. Our role as Official Sponsor enables us to provide practical help to designers and photographers - from capturing images to the production of look books – it’s an ideal opportunity to share our passion for the power of image with everyone involved in fashion. ”

As Official Imaging Partner for the British Fashion Council and Official Sponsor of London Fashion Week for eight years, Canon has offered support to photographers throughout the week via its Canon Professional Services (CPS) photographers’ centre with a team of technicians handing questions, and providing camera repair services and loan facilities. Canon has also been providing a free bus for all accredited photographers to travel between London Fashion Week venues. As the Digital Showcasing Partner, Canon Europe has also screened fashion show content for visitors in the Canon Cinema and the Canon Screening Room in Somerset House.

Further initiatives are planned for London Fashion Weekend, during which the Canon Studio will allow visitors to take part in a personalised photo shoot, while working with Elizabeth Arden to provide a truly memorable makeover experience.  Canon will also provide a range of photography opportunities and experiences to student photographers and the 2012 winners of the Canon Professional Services’ ‘Best Shot’ competition.

London Fashion Week (15-19 February) is the biggest event on the British fashion calendar, with over 5,000 visitors at this year’s event.  It is followed by London Fashion Weekend (21-24 February) London’s largest and most exclusive designer shopping event open to the public biannually.

Notes to editors

  • Videos filmed using Canon EOS 5D Mark III and Canon Cinema EOS C500 cameras.
  • Look books printed on a Canon imagePRESS C7010VP device.

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