Overview of Customised Communications

This module provides an overview of the customised communications market. It outlines the industry trends and the opportunities available for print and marketing service providers who are currently offering, or looking to offer, their clients new-value added services associated with customised communications.

You will learn about:

• What customised communications are and the trends that are driving the graphic communications industry toward more customised communications

• The various market segments that fall under the customised communications umbrella

• The value of customised communications for:

  • Print and marketing service providers

  • Marketing professionals

  • Consumers

• The opportunities that customised communications present for print and marketing service providers 

• Key solution vendors offering customised communications solutions

Approximate time: 25-35 minutes

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Customised Commnications

Educational Workshops