Stop Competing and Start Specialising

The Stop Competing and Start Specialising workshop is an initial part of the Essential Business Builder Program that will help you explore the skills needed to offer specialised services rather than just print. Not just adding value to your clients and ensuring that your profit margins aren’t being eroded, but enabling them to substantially increase.

The program will help you embrace and adopt new products and services, such as variable data and web to print.  It will discuss the need for delivering marketing strategies, fulfillment, project management and on-line ordering.  It will help release you from the need to always “compete on price”.  At the end of the workshop, you will look at your business from a different perspective.  The day will be practical, invigorating, motivational and fun.

You will learn:

• An understanding of selling / promoting solutions rather than products

• How to identify specialised sales opportunities

• The need for a marketing plan for your company to promote itself as a specialist

• A path to follow to offer “marketing consultancy” to your own clients

Find out the latest dates and registration details

Educational Workshops