Variable Data Print

Variable data print goes beyond simple personalisation and mail merge. This course provides an overview of the variable data print market. We start by defining what variable data is and the opportunities it presents for print and marketing service providers.

You will learn about:

• The definition of variable data print and the trends that are driving this market

• The value of variable data print for:

  • Print and marketing service providers

  • Marketing professionals

  • Consumers

• The key elements required to create a successful variable data print campaign

• How a variable data print campaign is executed

• Key solution vendors for variable data print

• The opportunities that variable data print present for print and marketing service providers

Approximate time: 25-35 minutes

Purchase the Variable Data Print course ($99)

Access the Variable Data Print course using a promotion code

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