The study also identified that 89% of printers recognise that costs are rising faster than selling prices, putting increased pressure on margins. Increasingly printers are finding that cost reduction and efficiency improvements alone are not enough. 72% of European respondents agreed they can no longer continue to do things in the same way. With this significant decrease in print volume and the pressure on margins, print providers have to focus on growing through more effective sales and marketing, and positioning their capabilities to expand into new markets. To complement our outstanding professional print solutions, Canon has developed the acclaimed Essential Business Builder Program to give print providers an industry-leading suite of tools and education workshops, as well as affordable expert consultancy; all designed to bring increased success to print businesses.
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