Variable Data Printing

In an increasingly competitive market Variable Data Printing provides the ability to send highly personalised messages to a target audience, based on specific data about the audience. There are three main types of Variable Data Printing:

Promotional - where the objective is to maximise the response to marketing offers and build better relationships with customers by communicating directly with them as individuals.

Transactional - where specific targeted information is included for functional / business purposes, such as bills, statements and invoices.

Publications - where guides, manuals and catalogues are personalised to an individual's requirements, rather than containing multiple options that are not relevant to the individual.

Variable Data Printing merges the content from a database with a master document template, and then outputs that document on a digital printer, or electronically.  By employing a set of conditional business rules, every page generated carries unique information, messages and / or images targeted at the individual recipient.  Personalisation increases the document’s attractiveness and improves the effectiveness of the message it contains.

The value of Variable Data Printing stems from its ability to support efficient and economical printing or electronic output.  Today, Variable Data Printing can dynamically assemble four-colour images, charts, text, logos and other objects to create attractive, highly personalised documents.”  The more you target your reader’s interests in your print communications, the more likely they are to read it, remember it, and respond.

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