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AMSTELVEEN, March 12th, 2008 – Independent research from analyst house InfoSource, has confirmed that Canon Europe, world leader in digital imaging technology, has once again maintained its position as the number one brand across Europe for its complete colour plus colour capable, and black-and-white portfolio of multifunctional printers for 2007. This means that Canon continues to lead the overall market with a 16.3 per cent share. According to the research, Canon leads the black-and-white segment with a 16.1 per cent market share, by brand. While a 23 per cent growth in sales from 2006 has seen Canon also retain its lead in the colour plus colour capable segment with 16.7 per cent share. Canon’s strong sales performance in 2007 has placed it ahead of any other brand in both categories. Its impressive market performance was led by sales of the iRC2880i , Canon’s flagship colour MFP, which was not only the top selling device in the colour plus colour capable segment, but was also the overall market’s leading MFP with more than 29,000 units sold in 2007. The research also highlighted the strength of Canon’s product portfolio with four MFPs in the market’s overall top ten devices in terms of sales - namely the iRC2880i, the iR2016, the iR1022IF and the iR1022A. The company also boasts four devices in the top ten black-and-white segment. Paul Rowntree, European Marketing Manager, Canon Europe said: “It is a significant achievement for Canon to retain its title once again as the leading brand for sales of both black-and-white and colour plus colour capable devices. This research shows that Canon is the automatic choice for robust, affordable and high-quality imaging devices for businesses.”
Canon continued its commitment to development and innovation by further strengthening its portfolio of market-leading MFP products, software, solutions and managed services throughout Europe. Canon boasts a proud heritage as the leading brand in Western Europe, being named the leading brand for its black-and-white products every year since 1995. It has achieved similar success in the colour plus colour capable segments where it achieved the same top-brand status for eleven of the past 13 years. Paul Rowntree continues, “Through its established commitment to research and development, Canon continues to drive innovation in the market. The independent research demonstrates that our broad portfolio of devices meets the needs of business customers. From black-and-white to colour plus colour capable devices, Canon continues to lead the MFP sector.”
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