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Corporate Background Canon Inc. was founded in 1937. Canon Europe was established twenty years later in 1957 Canon Inc. employs more than 190,000 people worldwide. Canon Europe employs over 11,000 people across 20 local country operations in the EMEA region Canon’s consolidated net sales for Canon Inc. for the fourth quarter of fiscal 2011 were ¥964.7 billion (US $12,368 million)
Canon’s consolidated net sales for Canon Inc. for fiscal 2011 totalled ¥3,557 billion (US $45,608 million or €35.2 billion) (January 1, 2011 – December 30, 2011). Dollar amount is translated solely for the convenience of the reader at JPY 78 = US $1 and JPY 101 = 1 euro, the approximate exchange rate on the Tokyo Foreign Exchange market as of December 30, 2011
Canon Europe contributes approximately a third of the company’s global revenue, selling to customers in more than 116 countries in Europe, the Middle East and Africa Canon’s first European manufacturing site, Canon Giessen GmbH, was established in Germany in 1972 Canon’s corporate philosophy is encapsulated in the word Kyosei, meaning living and working together for the common good
Brand Canon’s Brand Promise is to help people realise the Power of Image The European Brand Strapline, You Can, was launched in 2002 and is designed to inspire and encourage customers to realise the Power of Image Canon was ranked 33rd in Interbrand’s 100 Best Global Brands 2011 survey Canon has also been awarded Reader’s Digest Most Trusted Camera Brand in Europe for 12 consecutive years Canon was ranked 5th in the Fortune World’s Most Admired Companies 2011 Industry ranking (‘Computers’ category)
Sustainability Canon’s commitment to sustainability is focused in three key areas: Business, Environment and Society Technology & Innovation Canon’s Imaging Engines were created by integrating a series of technologies developed throughout Canon’s history. They are the core technologies in all of Canon’s current products: Canon to maintain its position as the No.1 manufacturer of DSLRs Canon was the inventor of the Bubble Jet method of inkjet printing and introduced the industry’s first cartridge-type copying machine
Sponsorship
Canon Europe partners with the Red Cross by supporting youth orientated projects across 13 European countries Canon Europe became the first WWF Conservation Partner in Europe, Middle East and Africa in 1998. Since 2007, Canon Europe has sponsored a WWF polar bear tracking programme designed to stop the decline of the polar bear population and raise awareness of the effects of climate change Canon Europe has a 30-year history of supporting football, with past and current sponsorships including the following:
Research and Development In fiscal 2011, the Company invested ¥307.8 billion in R&D, accounting for 8.7% of sales. In 2011, the Company was granted 2,813 patents ** in the United States, placing it third among all corporations Canon has ranked among the top 10 U.S patent recipients since 1984 (a 28-year period Canon has ranked among the top 5 U.S patent recipients from 1992 to 2011 (a 20-year period) Canon has ranked among the top 3 U.S patent recipients in 22 of last 25 years
* Gfk EU12 Jan-Dec 2010 (volume). **Source: U.S. Patent and Trademark Office; Calculated based upon announcements of weekly totals.
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