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Our survey into the language of print revealed that a staggering 86% of print buyers did not understand the technical jargon used by their print department or supplier, resulting in 43% of buyers experiencing unsatisfactory print jobs due to misunderstanding terminology. The Buzzword Buster, a reference site of print terms, explains and de-mystifies key words, and is a useful site for not just print buyers, but also for any printers - including new entrants - needing a quick refresher on terminology. By using the Buzzword Buster, we hope to help you communicate even more successfully with your customers and put you firmly on the path to profit.
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