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Press Centre > Press Releases > Projectors

Magnum photographer Jonas Bendiksen uses Canon XEED SX7 in his multimedia exhibition ‘The Places We Live’


Amstelveen, The Netherlands, 1 September: Eighteen Canon XEED SX7 projectors bring alive ‘The Places We Live’ – a multimedia exhibition by Jonas Bendiksen, member of the world-renowned photographic agency Magnum Photos. This unique exhibition challenges viewers to virtually visit four homes in deprived areas around the world. The XEED SX7 was chosen by Jonas Bendiksen to realise this vision for its outstanding colour management capabilities, high-quality SXGA+ resolution and LCOS technology.

Rather than using the traditional front projection technique, the exhibition uses rear projection to beam the photographs through individual canvasses from behind. This not only hides the projector from view, but also adds to the feeling of reality – as if the viewer were standing in the centre of the room. The photographs projected on the canvas represent the four walls of each of the one-room dwellings. The 4000 lumens brightness and 1000:1 contrast ratio of the XEED SX7 were crucial to the technique’s success.

Central to the successful adoption of the XEED SX7 for this exhibition were its colour management and performance capabilities, which deliver the quality and functionality necessary to facilitate a photographic project of this scale. The ability to fully customise the sRGB colour space to give a true reflection of the colours captured in his photographs was just one of the things that appealed to Bendiksen: “The images look excellent – and, just as importantly, the XEED SX7 is very versatile in terms of making specific and detailed adjustments to each colour channel.” 

Another advantage of the SX7 is that the LCOS panels employed within this projector suffer neither the rainbow effect caused by the colour wheel of DLP projectors, nor the lattice effect experienced with most LCD projectors. This gives the SX7 a vital advantage in a project of this nature, where image quality is vital. Linked to this, the native SXGA+ resolution (1400x1050 pixels) assures superb detail and clarity, so as to really bring the rooms to life for exhibition visitors.

“The use of projectors means greater creativity is possible when developing an exhibition, and adds an unparalleled element of interactivity that enhances the way visitors see, feel and experience images. The SX7 simply delivers outstanding quality in all departments, making it the perfect solution for ‘The Places We Live’,” said Bendiksen.

‘The Places We Live’ is currently showing at the Nobel Peace Centre in Oslo, before touring worldwide through the Magnum Photos network in February 2009.

Download the full press release

Download the Magnum Exhibition image