Anti-Counterfeit Awareness

Canon is one of the many global brands affected by the illegal counterfeiting of its products. These are fakes or copies of consumables and battery products which are packaged to appear like genuine Canon products. Canon takes this criminal activity very seriously and works with police, customs and anti-counterfeit organisations and authorities across Europe, Middle East and Africa (EMEA) to tackle the trade in counterfeit products.

Below you will find information on the dangers of using counterfeit Canon products, how to identify them and what to do if you think you have purchased one.

Why avoid counterfeit Canon products?

  • Safety risks
    Counterfeit Canon products have not been manufactured and tested to the strict quality standards of genuine Canon products and can cause harm to a person or product if used. Counterfeit batteries can generate excessive heat, leak or explode when used, causing serious personal injury or irreparable damage to a product.
    For more information on the dangers of counterfeit batteries, visit the Camera & Imaging Products Association (CIPA) website.
  • Quality
    Counterfeit Canon ink and toner cartridges can leak, block a printer’s print head or lead to colour blurring and streaking. These cartridges are also likely to offer significantly less print capacity than genuine products. The print capacity of counterfeit cartridges that Canon has tested range from 28% to 69% compared to genuine cartridges.
  • Environmental impact
    All Canon genuine products comply with European laws such as the WEEE directive on waste electrical and electronic equipment; the RoHS Directive (Restriction on the use of certain Hazardous Substances in electrical and electronic equipment) and the REACH Regulation. Counterfeit products are unlikely to comply with these laws as their origin ingredients and production are unknown and therefore cause a greater risk to the environment.
    Read more about Canon’s environmental activities.
  • Links to organised crime
    The production and sale of counterfeit products is a criminal offence. Those responsible for the production and sale of counterfeits are often found to have links to other illegal activities including the funding of crimes such as drug dealing, people trafficking, arms smuggling, identity theft, money laundering and terrorism.

Buying genuine products

Find a non-exhaustive list of authorised retailers of Canon products on our Where to buy page.

How to identify counterfeit Canon products

  • A unique Canon hologram is included on the packaging of all genuine Canon ink cartridges*, laser toners, copier toners, camera and camcorder batteries. The hologram has a unique colour-changing feature which appears as an iridescent gold when viewed from the front, but changes to a dark iridescent green when tilted horizontally. If the hologram is counterfeit, this colour change does not occur or the change is slight. (* the European plastic type inkjet packaging or blister multipacks may not include the unique hologram.)


  • Fake holograms are often displayed on fake packaging in an untidy way and appear damaged, blurred, in the wrong colour or size.
  • Canon logos on counterfeit Canon packaging and products may be blurred and in the wrong colour, font or size.


  • Packaging of counterfeit products may look like it has been resealed, reused or tampered with.
  • Counterfeit products or packaging may have spelling errors.

Find out more information about counterfeit accessories of digital cameras and video camcorders here.

Counterfeit Speedlite products have also been discovered on the market and further information on these can be found here.

For further information on genuine and counterfeit batteries, visit the Camera & Imaging Products Association (CIPA) website.

Other signs of counterfeit products

  • Price: Be cautious of sellers with unusually low prices.
  • Place of purchase: Caution should be taken when purchasing from internet auction websites. Not all products purchased from these sites are counterfeit; however counterfeiters use these sites for speed, anonymity and global reach.

What to do if you think you may have purchased a counterfeit product

If you are in doubt about the authenticity of a consumable or battery you have purchased, please contact a Canon authorised dealer or contact us at

Unfortunately, we cannot replace or repair faulty counterfeit Canon products. However, we can confirm whether a product is genuine or not, and provide written confirmation if a product is counterfeit.

What Canon is doing to protect its customers

  • Protection The Canon name and logo are officially registered as trade marks and with customs offices in more than 30 countries around EMEA to allow formal surveillance and seizure of suspected counterfeited products, when they enter a country.
  • Technologies Canon has implemented security measures to help customers identify genuine products.
  • Co-operation Canon cooperates with national and international authorities and organisations, such as police, customs and Trading Standards, to help them identify counterfeit Canon products and remove them from the market.
  • Promote effective laws Canon works to raise awareness of the illegal trade in counterfeits at an official level and participating in public consultations on intellectual property enforcement. Canon is an active member of various organisations such as the Anti-Counterfeit Group, ICCE, REACT and with eBay’s VeRO programme.
  • Education Canon provides training and educational seminars to police, customs and governmental authorities to assist them to identify counterfeit Canon products. Canon has also created and distributed a handy viewer to make it easier for authorities to detect counterfeit products.


Our successes

Canon has seized counterfeit products in many countries across EMEA, with the assistance of governmental authorities.

Furthermore, since 2010, Canon has carried out over 200 investigations and 660 customs seizures, involving around 550,000 fake products.

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