DSLR performance in a small package – the EOS M10 and EF-M 15-45mm f/3.5-6.3 IS STM

London, UK, 13 October 2015 – Canon today unveils the EOS M10 – a brand new Compact System Camera that distils the best of DSLR photography into a compact body. Ideal for documenting the world around you, or stepping up from smartphone snaps, the EOS M10 combines Canon’s most advanced image processor, DIGIC 6, an 18 Megapixel sensor, and Hybrid CMOS AF II to deliver responsive handling and stunning image quality in both stills and Full HD Movies.

EOS M10.jpgEOS M10
EF-M 15-45mm f/3.5-6.3 IS STM.jpgEF-M 15-45mm f/3.5-6.3 IS STM

Also launched today, is the EF-M 15-45mm f/3.5-6.3 IS STM, a new standard zoom lens for the EOS M10, as well as every camera in the EOS M range. Lightweight and collapsible, the EF-M 15-45mm f/3.5-6.3 IS STM is the perfect lens to have with you on the go.

Clarity and detail in every photo
For creative freedom that lets you capture both the beauty in light or intrigue in shadow, with DIGIC 6 the EOS M10 picks up more light in every pixel and reduces noise. Plus, capturing intricacy and vivid colour through the lens, the camera’s 18 Megapixel APS-C sized sensor allows you to obtain real nuance in detail, creating stunning photographs which stand out from the crowd when printed or shared.

Whether its holiday action or kids on the go, the camera is perfect for capturing speedy or spontaneous moments. Thanks to Hybrid CMOS AF II and a 49-point AF system, the EOS M10 can focus accurately in an instant, shoot movies with continuous focus to ensure nothing is missed and provide greater framing options. When used with compatible lenses, including the EF-M 15-45mm f/3.5-6.3 IS STM, Dynamic IS stabilises camera shake for steady footage when shooting on the move.

Intuitive design, customisable control
Inspired by EOS DSLRs, the EOS M10 offers intuitive handling via minimalistic controls and a 7.5 cm 3.0” LCD touchscreen, with customisable menus allowing you to tailor the camera to your needs. Using Creative Assist Mode, less experienced photographers can easily master photographic controls, with the most commonly changed settings explained in a language everyone can understand. For experienced photographers who want more control, the EOS M10’s ergonomically situated Front Dial provides quick access to advanced settings, including Aperture and Shutter Speed.

For truly creative shooting, the screen itself tilts up to 180 degrees, ensuring hard to reach angles or low to the ground shots are never missed. Plus, when tipped to the maximum 180 degrees the camera automatically launches Self Portrait Mode for high quality selfies.

Share and store with a connected camera
With built in Wi-Fi connectivity, transferring and storing photos and movies directly from the camera to cloud services, including irista from Canon, is effortless. Dynamic NFC also offers easy smartphone connectivity with a tap, letting you transfer and share images to your phone in an instant. Plus, with the EOS Canon Camera Connect app you can take advantage of Wireless Remote Shooting with full manual control.

A lens to have on location – EF-M 15-45mm f/3.5-6.3 IS STM
A perfect companion to the EOS M10, at a weight of just 130g the EF-M 15-45mm f/3.5-6.3 IS STM is a lens to take everywhere. Whether you are shooting up close portraiture, or far off landscapes, with a versatile 24 – 72mm (35mm equiv.) focal length you can capture a huge variety of shots without the need to switch your lens. Ensuring incredible clarity and detail in your shots, the EF-M 15-45mm f/3.5-6.3 IS STM includes three aspherical lenses, removing the need to compromise on quality when using a smaller device. For capturing all the action, the lens includes a 3.5 stop optical Image Stabilizer for improved image quality and reduced camera shake. If you’re a budding videographer, the EF-M 15-45mm f/3.5-6.3 IS STM also includes STM technology for smooth and near silent focusing whilst filming.

EOS M10 key benefits:

  • Compact system camera with DSLR performance
  • Beautifully simple and creative control
  • Connect, shoot and share wirelessly
  • Room to grow your creativity and experience
  • Shoot movies as simply as you shoot photos

EF-M 15-45mm f/3.5-6.3 IS STM key benefits:

  • Versatile shooting that’s perfect for EOS M users
  • Easy to carry thanks to light, collapsible, stylish design
  • Easily record smooth and steady movies
  • Pin sharp images with optical Image Stabilizer
  • Capture spontaneous moments with fast AF

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