Functional without compromising on style and true to Stella McCartney’s vegetarian philosophy, the Linda camera bag is completely cruelty free, crafted with an innovative Eco Alter Nappa leather alternative which uses natural vegetable oil coating that is less harmful to the environment. The stylish box shaped bag in a colour combination of matte neutral tones and metallic finish has been custom designed to house the Canon EOS 100D White, the world’s smallest DSLR camera. The chic EOS 100D is the perfect camera for those looking to explore the world of photography, whatever their skill level.
The camera bag also doubles as a sophisticated everyday handbag featuring an adjustable strap to be worn either over the shoulder or as a handheld tote.
A limited run of 1,000 bags will be produced and will only be available as a special package with the EOS 100D White.
The special design collaboration between Canon and Stella McCartney was presented last night at the launch of the the 2014 London Stella McCartney Green Carpet Collection during London Fashion Week at a certified sustainable event co-hosted by Livia Firth, Natalie Massenet, Stella McCartney and Anna Wintour. The limited edition camera bag was presented alongside the designer’s exclusive sustainable evening capsule collection.
Stella McCartney is best known for her creativity, sense of style, innovation, and modern and ethical approach to fashion – making the brand a natural partner for Canon, which shares a mutual commitment to responsible and sustainable business.
Stella McCartney said, “Growing up with a mother and a sister who are photographers, I have fond memories of them pulling out cameras from their bags snapping and capturing moments. It was a no brainer to create a bag for this brilliant Canon camera, because it was really exciting to design something fashionable and stylish that encourages people to take photographs.”
Nigel Taylor, Marketing Communications Director at Canon Europe said, “Photography and fashion have always gone hand-in-hand, with beautiful, evocative imagery at the heart of Fashion Week. For almost a decade, Canon has played an integral role in capturing the beauty, design, style and excitement of Fashion Weeks across Europe. We are thrilled to be collaborating with Stella McCartney, one of the most talent and admired designers, and extremely proud to be able to launch this striking piece at London Fashion Week.”