Canon sponsors Hack the Visual hackathon in London

LONDON, 27 May 2015 – Canon, a leader in imaging solutions, is sponsoring the ‘Hack the Visual’ 48-hour hackathon event, to engage with talent in London’s Tech City and support the creation of new digital imaging ideas and applications to enrich people’s lives.

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The event, organised by Imaging Mind – 26 to 28 June at IDEALondon – aims to bring together over 100 participants and challenge them to uncover the hidden possibilities of imaging and technology and bring new perspectives on visual culture.

“Digital technology has transformed visual culture over the past couple of decades. With almost one trillion images forecast to be taken this year alone, we believe the way people will live with photos will be profoundly different in the future. We see a huge opportunity to innovate in this field by embracing today’s creative technologists,” says Alberto Spinelli, Director of Digital Services at Canon Europe.

“Last month we acquired London based start-up Lifecake, accelerating the development of our digital consumer services proposition. The Hack the Visual event will help us to build relationships with more talent in this space that we can potentially help nurture and grow and pave the way to broadening our digital ecosystem,” Spinelli continued.

“Anyone with a passion for visuals, regardless of whether that stems from a technology or an art perspective, is welcome. The best ideas are generated when teams come from a diverse mix of backgrounds and experience. We want people to embrace the true spirit of a hackathon, to share, collaborate, have fun and really run wild with their ideas." commented Floris van Eck, CEO, Imaging Mind. 

Canon will provide prizes at the event and will continue to look for opportunities to collaborate and further explore the winning concepts with the finalists.

Details on the Hack the Visual event and how to register as a participant in the competition can be found at www.hackthevisual.com 

Follow Hack the Visual on twitter @imagingmind  #hackthevisual 

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