Canon brings fans closer to the excitement of Rugby World Cup 2015 through images

London, September 10, 2015 – Canon, as an Official Sponsor¹ of Rugby World Cup 2015 in England, will deliver a range of initiatives to bring the action of the Tournament to fans around the world through the power of images.

Rugby World Cup 2015.jpg
Canon camera service centre.jpgA Canon camera service centre

At the 2015 Tournament, which will take place from September 18 to October 31, 2015, at 13 stadiums in 11 cities across the UK, Canon will provide support through its products, technologies and services, as outlined below.

On-site camera service centres for photographers
At many major sporting competitions around the world, Canon provides behind-the-scenes support to members of the press covering these events through its Canon Professional Services programme. This on-site support includes expert advice, camera and lens maintenance services, minor repairs and product loans. To further improve media support at Rugby World Cup 2015, Canon will establish on-site camera service centres at ten of the 13 venues to help ensure that professional photographers can capture the exhilarating action as world-class teams face off for the top spot.

Canon and Rugby World Cup 2015 Digital Image Gallery
Canon is working closely with Rugby World Cup Ltd. to create a Canon branded Digital Image Gallery. The gallery is hosted on the official Rugby World Cup 2015 website and will also be available via the official Rugby World Cup 2015 app.

Official images, supplied by Getty Images, will be displayed alongside images fans have captured and shared on social networks. Fans will be able to filter images by matches and by teams so that they can quickly access those of most interest to them.

The Digital Image Gallery will also showcase 360 degree images from all 48 matches, and Canon FanPic images from the opening match, two semi-finals and the Final, as captured on Canon cameras from within the stadiums. These Canon FanPic images will be taken using the new Canon EOS 5DS and as a result of the incredible quality and image clarity, fans will be able to zoom in and tag themselves and can share the images with friends via social networks.

Fan photography experience at two major Tournament venues
Canon will set up fan photo booths at key matches held at the Millennium Stadium in Cardiff and Twickenham Stadium in London, including the Final.² Booth visitors will be able to take part in simulated rugby scenarios and the moment will be captured on Canon cameras.

Behind the scenes at Rugby World Cup 2015, Canon will provide multifunction devices, printers and other products to be used by the Tournament Organising Committee and at each of the Tournament venues. These devices will support the management of the event by facilitating the printout of handout materials and the streamlining of document workflows. Furthermore, professional photographers at the Tournament will be provided with branded Canon bibs and pitch-side advertising will be visible at all matches.

For more information about how Canon is supporting fans in getting closer to the action of Rugby World Cup through images, take a look at the series of videos with renowned adventurer and dedicated rugby fan Bear Grylls and Dave Rogers, Getty Images’ leading rugby photographer on Canon Europe’s YouTube channel.

Rugby World Cup 2015 Tournament in England: related websites
Canon x Rugby World Cup website:
Rugby World Cup official website:
Rugby World Cup Official image gallery:

Rugby World Cup 2015 Tournament Overview
Organiser: World Rugby
Dates: September 18–October 31, 2015
Venues: 13 stadiums throughout the UK
Participants: Teams from 20 countries and regions

Rugby World Cup 2015 Schedule schedule.jpg

¹ Canon announced its sponsorship of Rugby World Cup 2015 in a press release on December 4, 2014. As an Official Sponsor, various Canon input and output products will be designated as Official Products of Rugby World Cup 2015, including cameras, lenses, video camcorders, copiers, multifunction devices, printers, facsimile machines and projectors.
² Commemorative photo booths will be established for five of the ten matches to be held at the Twickenham Stadium, and four of the eight matches to be held at the Millennium Stadium.

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