Canon representative meeting customers at the Future Promotion Forum

Production Print

Future Promotion Forum & Production Printing Business Days

Walter Young
Walter Young

Marketing Program Manager


Last week, we hosted over 1,000 visitors at the Canon Future Promotion Forum and Production Printing Business Days. Guests included brand managers, marketing professionals, creative and media agencies, print service providers and corporate print departments. Dr. Patrick Dixon, well-known futurist, delivered the keynote addressed. He was joined by speakers from HubSpot, Innosabi, Deutsche Post, Multisense Institute for Sensory Marketing and Fist Base Unlimited.

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The presentations offered compelling insights into how to cut through the digital noise to reach customers and ultimately complete sales. The statistics showed how an omnichannel approach, combining online and print marketing, delivered the best results. Based on actual case studies, print delivered the emotional appeal and trust that online alone could not deliver.

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However, it turns out that not all agencies and brands use these insights profitably. So, there is a great first-mover advantage for marketing service providers that are able to capitalise on this and maximize campaign performance. As part of the program, we demonstrated how service providers could deliver these services, like Programmatic Print and Dynamic Publishing, using solutions combining technology from Canon and partners. The Business Innovation Hubs which visualize these solutions are available after the events for visitors to explore. On your next visit to the Customer Experience Centre in Poing, Germany, be sure to take a look.

Want to have a closer look? Enjoy these videos from the events.

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Article

How print is revitalising multi-channel promotional campaigns

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Report

Print’s new potential in the age of digital fatigue