A page template defines what a page will look like. Web Presence uses only one page template for all standard pages, which guarantees a consistent look-and-feel throughout the publication. Only developers can make changes to the page template. A page combined with a page template, but without component presentations added to it, will look as follows.

If you then add the component presentations (the combination of a component and a component template), the page could look something like the following.

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Related items
Billboards
The Page Template
Use of images
Playing with CT Full Text