Insights

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Personalised Elemental direct mail ARTICLES

Personalised Elemental direct mail

Printed direct mail has an increasingly positive emotional impact on consumers - and now it can be integrated with digital campaigns. Here's how to do it well.

01 Mar 2019
Man typing on computer sat at desk ARTICLES

The rise and rise of self-publishing

The stigma of self-publishing is disappearing. In fact, it's becoming the first choice for many aspiring authors. Here's how digital print is enabling self-publishing to thrive.

18 Feb 2019
Fuel emotion with Print direct mail on desk ARTICLES

How to prove print’s ROI in the marketing mix

Discover how you can use digital technologies to measure the impact of your print campaigns and provide insight on how to fine tune them.

18 Feb 2019
Girl unpacking books from box ARTICLES

How print-on-demand could transform your business

Think Books Business Model Guides #2: On-Demand. Find out about the exciting opportunities that on-demand printing presents for book printers.

18 Feb 2019
Security team ARTICLES

Safeguard your devices in the modern workplace

Today's modern workplace's are full of potential security risks. Safeguard your workplace with the 6-step office equipment security test.

31 Jan 2019
Two men discuss printed material they are looking at on a desk ARTICLES

How to become a valued consultant in décor - and increase revenue

Decor Success Factor 2 of 5: Understanding your client’s creative and commercial drivers. How print service providers can provide insight and guidance to their décor clients.

28 Jan 2019
Two hands pointing at images arrayed on a desk ARTICLES

How to guide your décor projects from concept to installation

Décor Success Factor 5 of 5: The art of project management. How print service providers can become a vital link in the interior décor value chain.

28 Jan 2019
Family sitting in living room on digital devices Articles

Have we fallen out of love with digital?

Print is able to stimulate emotional engagement between a brand and its target audience in a way that digital cannot and so marketers need to mobilise print in a complementary role alongside digital.

26 Jan 2019
Canon customer The Window Film Company manually cutting printed materials with wall mural in the background ARTICLES

Building the digital foundations to succeed in décor

Décor Success Factor 3 of 5: Establishing the technical capability to succeed in décor. The technology and skills print service providers need to deliver.

07 Dec 2018
Network security engineer ARTICLES

Reducing risks in an office environment

The modern office is the intersection of people and information. Discover how to protect it against security threats.

07 Jan 2019
Canon MPS meeting ARTICLES

Canon: The No.1 Managed Print and Document Services provider

Discover why Canon is the leading provider of MPDS in Western Europe.

12 Nov 2018
A woman talks at a meeting with five other colleagues around a desk Articles

Standardise or be colonised

Common digital standards and open collaboration: the key to thriving in a rapidly evolving publishing industry.

18 Feb 2019
Three men sitting on the floor looking at rectangles of patterned material Articles

Make the right connections to drive growth in décor

Décor Success Factor 4 of 5: Build a partner network that will help you deliver. Who you need to connect with to take your printed décor offering to the next level.

13 Dec 2018
Five coloured chairs surround a table with a printed leaf on the wall behind Articles

Could décor be the next big thing for your business?

Décor Success Factor #1: The interior design ecosystem. Find out about the exciting opportunities décor presents for print service providers.

03 Dec 2018
A young girl sitting reading a paperback book on some stairs Articles

The future of printed books

With a global industry valued at $151 billion, demand for printed books is stronger than ever, as consumers in need of a ‘digital detox’ turning to hard copies. Find out more.

26 Oct 2018

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