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Printed direct mail has an increasingly positive emotional impact on consumers - and now it can be integrated with digital campaigns. Here's how to do it well.
The stigma of self-publishing is disappearing. In fact, it's becoming the first choice for many aspiring authors. Here's how digital print is enabling self-publishing to thrive.
Discover how you can use digital technologies to measure the impact of your print campaigns and provide insight on how to fine tune them.
Think Books Business Model Guides #2: On-Demand. Find out about the exciting opportunities that on-demand printing presents for book printers.
Today's modern workplace's are full of potential security risks. Safeguard your workplace with the 6-step office equipment security test.
Decor Success Factor 2 of 5: Understanding your client’s creative and commercial drivers. How print service providers can provide insight and guidance to their décor clients.
Décor Success Factor 5 of 5: The art of project management. How print service providers can become a vital link in the interior décor value chain.
Print is able to stimulate emotional engagement between a brand and its target audience in a way that digital cannot and so marketers need to mobilise print in a complementary role alongside digital.
Décor Success Factor 3 of 5: Establishing the technical capability to succeed in décor. The technology and skills print service providers need to deliver.
Common digital standards and open collaboration: the key to thriving in a rapidly evolving publishing industry.
Décor Success Factor 4 of 5: Build a partner network that will help you deliver. Who you need to connect with to take your printed décor offering to the next level.
Décor Success Factor #1: The interior design ecosystem. Find out about the exciting opportunities décor presents for print service providers.
With a global industry valued at $151 billion, demand for printed books is stronger than ever, as consumers in need of a ‘digital detox’ turning to hard copies. Find out more.