Marketing plans, campaigns and tactics
An introduction to the world of marketing strategy, looking at how to start planning and delivering co-ordinated and effective marketing to deliver results.
Discover the relevance of Marketing Automation for
your business
Please view or download the short guide linked to this article which has been prepared for you by Jacky Hobson, a leading independent marketing practitioner and consultant, as part of a series of self-help documents designed to help you develop and deliver a complete marketing strategy for your business or division.
In this guide Jacky will explore the purpose of marketing automation for a marketeer. The implementation of marketing automation software can ensure a highly personalised message is delivered to your customers via the right channel. The benefit to the customer is that they are not inundated with lots of communications that aren’t relevant to them. It can help to progress sales cycles and could be relevant to your customers as a service.
In addition to the benefit to the customer, there are many features that support the efficiency of your business. Marketing automation can support with campaign tracking as well as performance analytics, meaning you can ensure your investment is delivering the best ROI.
This guide provides a few questions for you to work through in relation to your print business and the mindset of your customers. This will help to determine if marketing automation is an option for you to explore. The guide also begins to examine the different solutions on offer.
Jacky is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their marketing ambitions.
Jacky Hobson (Mentor)
Director, Up Marketing
30 years of marketing experience, developing marketing strategies, plans and tactics to support clients' business plans.