Tired of digital?
Week by week we’re seeing the impact of COVID-19 on the global economy and on the print industry. Print volumes are depleted as businesses of all types press ‘pause’ on normal activity. Print service providers (PSPs) will benefit from taking time to reflect on the role that print can play to support brands through these unprecedented times, and in their long-term recovery.
Right now, most brands are turning up their marketing volumes on digital platforms as a relatively quick and cost-efficient way to reach customers, and because it’s easy to keep these channels active remotely.
But are their digital marketing efforts having a real impact and delivering true ROI? Before the crisis hit, as consumers we were already suffering a severe case of digital overload – and that’s now exacerbated. What with video meetings and webinars, email marketing, social media and virtual events, to say nothing of the rise of digitally streamed content, we’re all in a state of growing digital fatigue.