From Publishing to Production
The new book of photographs by London-based Horst Friedrichs, SPEED, is a distilled compilation of his work celebrating a two-decade journey into British subcultures, including mods, rockers, cyclists, motorcycles and vintage cars.
As Friedrichs has been a firm believer in digital printing for years and satisfied of its ability to reproduce high quality images, he was able to bring his work of art to market as a beautifully bound photobook. By repurposing his content into this stunning book, he could benefit from short run digital printing with minimised risk and costs of storing or pulping unpurchased copies. More importantly, the new process allowed him to re-purpose and monetise his content and bring it to market in a fresh, creative way.