During this interactive session, Danny Mekić, Robert Buijs and Darren Rands will give insights and practical advice about how to work - profitably - on digital transformation in the 'new normal.'

Danny Mekić is a renowned Dutch technology and innovation expert who founded his first successful company at the age of fifteen. Besides his work in the start-up world, he is helping many leading organisations to reinvent themselves by implementing effective innovation strategies and successfully using trends, customer insights and technologies to develop innovative products, services, customer experiences and ways of working.

Customer communications were once so simple. Standardised post and a contact centre were all that a brand needed. But this is the Age of the Consumer. And that means managing numerous channels, shifting customer preferences and on-demand responses. It’s no wonder businesses are struggling to get it right.

So what’s the secret? Behind every great CX experience, is a well-oiled machine.

Join this session to discover:
- Why transactional comms are crucial to your customer’ experience
- How CCM technology can help you overcome legacy IT challenges and more easily adopt new channel requirements
- How to overcome siloes in your customer journey to deliver better CX
- How you can use customer comms technology to deliver responsive, personalised and real-time customer communications
- Hear a practical case study on how Canon’s technology helped ING transform their customer comms

Marco Götz, Senior Consultant, Canon Netherlands has more than 25 years of experience implementing platforms, solutions and services in the field of Customer Communication Management. In recent years he has specialised in supporting large financial companies with digital transformation. As part of this process, he helps clients create more engaging customer communications, driving superior customer experiences and in turn directly impacting business growth.

Floris Dansen, Portfolio Manager, Canon Europe, has over 20 years’ experience working towards improving customer communications. From conception and development of print finishing hardware to marketing strategy of Customer Communications software, his key focus has always been on walking in the shoes of the customer to provide the best customer experience. Over the last few years, Floris has been focusing on the European portfolio management of Canon’s communications solutions.