From declining format to dynamic content
In the educational and technical markets, analogue publishing models have struggled to keep pace with the immediacy of online content, with many observers ringing the death knell for text books.
But, as explored at the Future Book Forum in 2017, personalised print-on-demand offers amazing scope for educational books to become customised learning companions for students. These blend standard core content with bespoke material taken from different areas of a publishing asset management system, meeting the unique educational needs of each student.
The printed text can be supported by online learning platforms, video, audio, and so on, placing the printed book at the centre of a multi-platform palette of tailored content – or ‘smart book’, as we might choose to call it.
It’s evident that, even in the more digitally-oriented times we live in today, publishers are still able to prosper in the online arena by sweating their existing assets. The key to succeeding lies in their ability to manage existing resources optimally, while also maximising the effectiveness of their strategies.
This is where a consistent, open dialogue with book printers and technology providers becomes instrumental, as both parties are capable of providing valuable insight through their expertise and industry knowledge. It is thanks to this triangular partnership that publishers will be able to optimise their supply chains and make the most of their assets.