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Establishing the technical capability to succeed in décor

Décor Success Factor guide #3: The key to building the technology and skills your print business needs

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Walk first, run later

The only way to become an expert in décor is to build up your offering. Find out more in the third Canon Décor Success Factor guide.

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Canon customer The Window Film Company manually cutting printed materials with wall mural in the background

Invest for success in décor

Many print service providers' (PSPs') work in décor involves a different treatment of a graphics or industrial application they already produce, whether it's wall coverings, floor graphics or creative window displays. But establishing new décor offerings isn't usually a case of simply printing on a different substrate. Diversifying will usually entail some level of investment, either in equipment or in expanding a skill set.


For some, that may mean researching and understanding the interior design market further. For others it might be a case of making a financial investment to improve in-house colour management expertise, or developing a new technique required for a specific interior décor job.


In the third of our series of five Canon Décor Success Factor guides, we look at the importance of developing a focused portfolio of specialisms before trying to offer a wider assortment of services you may not have the technical capabilities to deliver. It will appeal to PSPs who want to:

  • Plan their entry into the interior décor market
  • Develop a focused portfolio of specialisms
  • Explore ways to expand their décor proposition
  • Excel at producing applications that will increase business opportunities

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