Invest for success in décor
Many print service providers' (PSPs') work in décor involves a different treatment of a graphics or industrial application they already produce, whether it's wall coverings, floor graphics or creative window displays. But establishing new décor offerings isn't usually a case of simply printing on a different substrate. Diversifying will usually entail some level of investment, either in equipment or in expanding a skill set.
For some, that may mean researching and understanding the interior design market further. For others it might be a case of making a financial investment to improve in-house colour management expertise, or developing a new technique required for a specific interior décor job.
In the third of our series of five Canon Décor Success Factor guides, we look at the importance of developing a focused portfolio of specialisms before trying to offer a wider assortment of services you may not have the technical capabilities to deliver. It will appeal to PSPs who want to:
- Plan their entry into the interior décor market
- Develop a focused portfolio of specialisms
- Explore ways to expand their décor proposition
- Excel at producing applications that will increase business opportunities