Customer communications management provider Stralfors is a business with a long tradition in the print industry. Since it was established as a printing works in the Swedish town of Ljungby in 1919, the company has grown and evolved, and today operates in seven countries – Demark, Finland, France, Norway, Poland, Sweden and the UK.
In a fast-moving communications landscape, the company prides itself on developing and selling innovative communication solutions that give companies new opportunities to create stronger, more personalised customer relations. One important pillar of this offering is the company’s ‘white paper’ solution, which enables customers to print targeted, customised communications more cost-effectively and dynamically by printing the information that is needed for each communication in one pass.
“Most of our customers are now utilising one-path production. The capabilities of the ColorStream mean that they’re now able to do more, such as bringing in digital images to support their dynamic messages. It’s all about improving and making more relevant the information they give to customers.” Tony Plummer, UK Managing Director, Stralfors