Canon celebrates 13th consecutive year at number one in global interchangeable-lens digital camera market

London, UK, 29 March, 2016 – Canon Inc. today announces an incredible 13th year at number one in the interchangeable-lens digital camera market, spanning both DSLR and compact system devices¹.

EOS 5DS.jpg


In 2003, Canon broke new ground with the introduction of the EOS 300D. Combining a competitive price with a compact, lightweight design, this pioneering camera captured the top global market share upon release, leading the way for Canon’s dominance in DSLR. Since then, Canon has continued to launch industry-leading products for both the professional photography and consumer market, including the iconic EOS 5D series, which began with the EOS 5D, a camera that included a full-frame sensor using a video-capture function, paving the way for DSLR video recording.

The EOS System – imaging defined
During 2015, Canon introduced a series of exciting models to the EOS range, including the EOS 5DS and EOS 5DS R, boasting the world’s highest pixel count² - 50.6 megapixels, and the EOS M3 mirrorless camera. Canon’s EOS range expanded again in 2016, with the recent launch of the flagship EOS-1D X Mark II, an outstanding professional DSLR, capable of high-speed continuous shooting at 14 frames-per-second, and the EOS 80D, a powerful, versatile DSLR for enthusiasts that combines high-quality still-image capture and fast, responsive shooting rates.

The entire EOS series is supported by Canon’s extensive EF lens collection, with production surpassing the 110 million unit mark in June 2015, and currently comprises of a total of 98 models³.

By constantly refining and adding to its diverse product portfolio, Canon continues to create industry leading products to meet the evolving creative needs of a wide range of users, driving the global market and cementing its position as a pioneer in imaging technology.

¹ Based on a survey by Canon.
² Among digital SLR cameras equipped with a 35 mm full-frame image sensor. As of March 29, 2016, according to a Canon survey.
³ Includes EF Cinema Lenses. As of February 2016.
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