Canon celebrates 30th anniversary of the EOS System

London, UK, 5 January 2017 – In March 2017, Canon will celebrate the 30th anniversary since the launch of its world renowned EOS System, which includes EOS-series interchangeable-lens cameras and a diverse range of system accessories, beginning with interchangeable EF lenses.

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Canon’s EOS System made its debut in March 1987 with the launch of the EOS 650 single-lens reflex (SLR) camera and EF lenses.¹ EOS is an acronym of “Electro Optical System” and is also fittingly the name of the Greek goddess of dawn. The EOS series was the world’s first fully electronic mount system, which is now common across all cameras and manufacturers.

With all of the key digital camera components—the CMOS sensor, image processor and interchangeable lenses—used in the EOS System and developed by Canon in-house, meant Canon controlled all parts of the image processing from the capture to the output. This lead to Canon products quickly becoming the benchmark for image quality and colour performance.

Other milestones in the Canon EOS system history include, the release of the first entry-level DSLR in September 2003, the EOS 300D, ushering in a new digital era. The EOS 300D received praised for its compact, lightweight design, user-friendliness and competitive price. The launch of this model helped Canon to become the number one manufacturer in the interchangeable-lens camera market in 2003, and for the next 13 consecutive years. Thanks to long-term support from customers, in November 2015, cumulative production of EOS-series cameras reached 80 million units, and in August 2016, the total number of EF lenses produced surpassed the 120 million-unit mark.

The EOS System, now incorporates the Cinema EOS System, and comprises of 24 cameras² with a selection of 97 EF lens models. With such a rich product lineup, the EOS System has been designed to meet the various needs and desires of different users.

Since its debut in 1987, the EOS System has consistently aimed to expand the boundaries of photographic possibilities, and with Canon’s optical technology at its core, the company continues to refine its imaging technology whilst strengthening the EOS System to meet the needs of increasingly diverse users to promote the use of photo and video as key forms of visual communication.

30th Anniversary Key Milestones:

  • 1987 EOS 650 and EF35-70mm f/3.5-4.5, EF35-105mm f/3.5-4.5 and EF50mm f/1.8 announced
  • 1989 EOS-1 launched, Canon’s first professional Autofocus camera
  • 1994 EOS 5 launched with eye tracking AF system
  • 2000 EOS D30 Canon’s first in house digital camera
  • 2001 EOS-1D launched first Canon in house digital professional camera
  • 2003 EOS 300D launched first consumer DSLR for under €1000
  • 2005 EOS 5D first low cost full frame DSLR announced
  • 2008 EOS 5D Mark II first DSLR to feature Full HD movie recording
  • 2012 Launch of Cinema EOS range of professional digital video cameras
  • 2015 80 Million cameras produced milestone achieved
  • 2016 120 Million lenses produced milestone achieved


¹ The EF35-70mm f/3.5-4.5, EF35-105mm f/3.5-4.5 and EF50mm f/1.8 were released alongside the EOS 650.
² Includes digital cinema cameras, compact-system cameras and film cameras.