“I can rescue shots like that now, so I always have the best moments from the shoot, despite any problems with focusing, exposure or lighting. What I love most about what this camera is the way it frees me up and gives me more opportunities and more freedom. I have more chances to get the shot, and that’s so important. When you only have a few minutes with a celebrity you really don’t want to lose any opportunities. Canon has saved me from the indignity of having an out-of-focus or badly exposed image, and I love them for that!” he says.
Like some other recent EOS cameras, the EOS 5D Mark IV can track people in Live View as they move around the frame, adjusting focus so they remain sharp. While this has obvious uses for video shooters, Lorenzo also found himself using the technology for stills shooting too.
“With the camera on a tripod and set to Live View, I can have it lock on to my subject’s face so this is always in focus. Then I can shoot without looking through the viewfinder, or even being at the camera, which lets me interact with the people I’m photographing much better,” he explains. “I’m taking the camera out of the equation and conversing with my subject on a very personal level.