The Bigger Picture Insight report commissioned by Canon, independently researched and published in 2012 examined “Your customer’s view of the value of print”. Having spoken to 420 media buyers across Europe, the report highlighted that there was a requirement for Print Service Providers to talk to their customers (the Print Buyer) about the return on investment (ROI) that can be achieved from print. As currently only 10% of Print Buyers have a mechanism for calculating the ROI of their print, even though their requirement for such information is high.
Canon has developed this ROI tool as a support to PSP’s, Print Buyers and the Print Industry. Its aim is not just to help you advise your customers as to the potential ROI that can be delivered through specific print applications, but also to highlight the value of print through either standard applications or as part of the wider communications mix.
This ROI tool delivers a mechanism to calculate the ROI for specific print applications, focusing on promotional applications, multichannel campaigns, information and transactional applications and consumer applications. Each application calculator is supported by numerous industry statistics to support your ROI discussion and promote the clear value that print delivers.
We would like to understand how and where this ROI tool could be improved to fit your requirements when engaging with your customers. Please contact firstname.lastname@example.org with any comments, or if you have any questions.