Canon Spain recently hosted an Essential Business Builder Program (EBBP) seminar for customers that focused on showing how Print Service Providers (PSPs) can offer applications that meet today’s market demands. Entitled ‘A 21st Century Print Service Provider’, the seminar was run in conjunction with Canon customer Open Print and Optimize Consulting at Open Print’s premises in Barcelona.
The event began with a panel discussion between Germán Sferco, Director of Open Print, Victor Castaño, Commercial Director of Open Print, Alfredo Rodriguez, General Manager of Optimize Consulting, José M. Sarrias, Regional Manager of Professional Print at Canon Spain and Alvaro Marquina, Professional Print Director at Canon Spain.
The discussion highlighted the fact that print businesses can no longer operate in the same way as they did a few years ago. Digital print technology and the resulting ability to produce high quality print in short runs and in a short time have changed the way that PSPs need to work today. The panellists then went on to discuss how Canon has worked with Open Print to implement new services that are enabling the company to continue to grow in spite of the current economic environment.
The event was well attended by Canon customers eager to find inspiration and ideas for how they can continue to grow their businesses.