Dynamic. It’s a word that brings with it thoughts of youth, speed, energy. When an organisation is considered dynamic, it moves quickly, takes risks and is exciting, right? It is not, perhaps, a word we associate with safety, careful consideration, long-term planning. And this, under examination, is patently incorrect. You see, while the world view of the dynamic organisation might be one that appears to be leaping ahead, very little can happen successfully without an eye on the future.
You might imagine, however, that in more turbulent times everything slows down. It stands to reason, surely? We need to seek safety in stasis. Put the brakes on, perhaps? Wrong. At the very core of a dynamic company is the understanding that change is a constant, even when it’s at an imperceptible level. Not everything needs to have immediate impressive impact. The ability to bring plans into play, respond to economic shifts and put long-term goals in place are, in fact, the very essence of dynamism. At our recent Make It Future-Proof event in Poing, Germany, we discussed some of the more measured but equally dynamic and critically important fundamentals that will see our customers and partners in good stead for the future.
Acknowledge and anticipate
Planning for change means first acknowledging it. The dynamic organisation does not set its future in stone and this in and of itself might take a fair amount of mindset change. Being certain in your uncertainty means that any plans you make are in a state of continual scrutiny, which is an excellent way to keep an organisation’s eye on the future. Listen carefully to the markets, analyse the competition frequently and have an ongoing dialogue with your customers that will give you important early insights into their pain points and subjects of interest.