Where we are, blending online and offline, is like peeking round the corner at the near future. We can feel the potential of a mixed reality world – it’s coming. And, as always, art blazes the trail into the space between times, showing us the way. In the UAE, Amrita Sethi creates art that captures sound and concept, then she lets the viewer into a secret world that’s built within it.
As seekers of possibility and translators of culture, now is a fascinating time to be an artist. It was surely no accident that world of NFTs reached the mainstream via their swift adoption in the art world. After all, the opportunities to reach a global audience were absolutely irresistible. Amrita Sethi was the first artist in the UAE to embrace the NFT and her early adoption – and the risk she took in doing so – has propelled her to fame in the space. She gave up her job in multinational finance to become an artist, recognising that her ‘SoundBYTEs’ had real potential in a world that is now on familiar terms with augmented and virtual realities. At the beginning of her career as an NFT artist, she used the visual soundwave of a word (spoken into a voice recorder) as the basis for pieces of static digital art, which she then sold on Terra Virtua, OpenSea and Makersplace. But this was only the beginning of her journey.