EVENT

Five things not to miss on the Canon stand at IBC 2017

The Canon EOS C200 with a CN E18-80mm T4.4 L IS KAS S

Canon is bringing the latest innovation to its vibrant stand at this year’s International Broadcasting Convention (IBC), one of the world’s biggest media and technology shows, running from 15 to 19 September in Amsterdam, the Netherlands.

Canon’s stand will feature the latest Canon broadcasting products, including compact cine servo lenses and the EOS C200. Visitors are invited to test their capabilities, capturing the action in two working sets with a gastronomy theme. Experts will be on hand to answer questions about the products on show, and you will also find a post-production studio on the stand, demonstrating new, faster ways of working.

Here are the five top things not to miss on the Canon stand:

1. Get hands on – try Canon kit
Head to the touch and try area to get to grips with the latest equipment Canon has to offer: more than 40 different lenses, including the CN-E70- 200 mm T4.4 L IS and the CN E18-80mm T4.4 L IS KAS S cine-servo lenses. “We’ve got a very broad range of equipment – as an ecosystem it’s probably one of the biggest,” says Canon project manager Angus Thomson. “We don't want to just throw specs at people, we want them to get hands-on and to have a go.”

Food preparation, cooking and bitterballens that will be made in a working set on the Canon stand at IBC 2017.

2. Watch chefs at work in a full studio set
Come and learn about the Dutch snack bitterballen (deep fried meatballs), which Michelin-starred chef Peter Gast offers at the Amsterdam Foodhallen. Chefs will be cooking on the Canon stand in a replica studio environment, complete with robot cameras, reflecting a modern broadcast operation. The dynamic, realistic setting offers a great opportunity to trial Canon products, so pick up a camera to start capturing the action.

A 4K DP-V2410 monitor.

3. Enter the post-production zone
Streamline your workflows at the Canon post-production and grading zone, featuring 4K monitors, 4K laser projectors and cinematic equipment. Our team of specialised technicians will be demonstrating how our workflow solutions can enable more efficient and cost-effective production for broadcasters and filmmakers working at ever-higher resolutions. A cutting-edge 30-inch, 2,000-nit prototype reference display can also be seen here.

The 4K/UHD/50P Cinema EOS C200.

4. Meet the EOS C200
Get a first look at the recently launched Canon professional 4K/UHD/50P entry into the Cinema EOS range, the C200. Designed to take the complexity out of delivering high-quality footage, it is the first Cinema EOS camera to feature the revolutionary Cinema RAW light format 1, and has an advanced AF system that provides reliability and accuracy when shooting 4K, and a high-quality LCD panel to make selecting subjects effortless. “Canon’s innovations are continuously shifting to meet the fluctuating needs of broadcasters and filmmakers, and the recent launch of the EOS C200 is testament to this,” says Richard Shepherd, Pro Marketing Manager, Consumer Imaging, Canon Europe. “From solo operators to larger production teams, Canon delivers high-quality, ease-of-use and flexibility that empowers creative shooting potential.”

Canon’s CN E18-80mm T4.4 L IS KAS S compact cine-servo lens.

5. See how Canon lenses work on other camera bodies
Canon lenses are in a field of their own – and can often be integrated onto your existing camera bodies. The IBC stand will have a range of ENG cameras available to view and test-drive with a variety of Canon lenses. The CN-E70- 200 mm T4.4 L IS cine lens and the CN E18-80mm T4.4 L IS KAS S are two of Canon’s versatile compact cine servo lenses on the stand, designed to capture the highest quality footage with ease.

Canon’s IBC stand can be found in Hall 12, stand D60, at the RAI Exhibition and Convention Centre, Amsterdam between 15 and 19 September.