Professional portrait and fashion photographer, rising TikTok star and keen Instagrammer Michaela Efford has built a worldwide following on social media. Her success is partly due to sharing 'how-to' videos offering creative inspiration and guidance to photographers with wide-ranging levels of expertise.
Like many of us, Michaela felt somewhat stifled during lockdown and was keen to find outlets for her creativity. She turned limitations on her work to her advantage, using everyday items and different locations around her house to bring creative flair to stay-at-home shoots.
"I was thinking about how I could create dreamy photos at home and how I could experiment with lighting," she says. "I used Pinterest as inspiration for the kind of images I wanted to create and saw how other photographers had gone about shooting them. Music videos are another great springboard for creative ideas."
Here are some of her top tips and tricks for shooting creative portraits in your home.