The pandemic has greatly accelerated the demand for faster turnaround, low-volume print runs and on-demand printing services combined with an uptake in online ordering. This has forced many businesses to rethink their processes and technology to remain profitable and agile. In order to meet customer expectations, more and more PSPs realise that an investment in digital inkjet technology and digital workflows offer new paths towards efficiency.
Latcham Direct, a UK commercial printer recognised the potential of inkjet and invested in their first Canon VarioPrint i300 in 2019 and a second press in 2020. However, a digital inkjet press alone isn’t the answer to the increase in low-volume print runs PSPs are facing. Instead, this investment should go hand-in-hand with the process of rethinking and re-engineering your business’s production workflows.
There are lots of opportunities to achieve greater operational efficiencies, reduce costs and enter new markets with digital inkjet, but there are also a lot of variables to consider. “First and foremost, realise that an inkjet device alone won’t give you everything. It is part of the solution that drives efficiency - but all parts of the manufacturing process need to be considered,” as Mike Hughes, Managing Director at Latcham Direct, explains.
While inkjet technology itself can provide a significant boost in quality, speed, flexibility and cost-effectiveness, unless the workflow before and after the press has been optimised, as a PSP, you’re not going to get the best return from your investment.