Mentoring support available within the Canon Ascent Programme gives you access to an industry specialist when you need them over a flexible schedule - from one-off and ad hoc sessions to regular meetings, either in person or remotely, to suit your circumstances.
Jacky has 30 years of marketing experience working mostly in the print industry, developing marketing strategies, plans and tactics to support clients' business plans.
Jo has invaluable experience within the print industry, focussing on sales, management, behavioural training and team work.
Marian has a wealth of experience in business planning with ‘purpose’, with specialist expertise across a variety of topics including, graphic design, workflow, innovation and digital printing business strategy.
Richard’s core expertise lies across the marketing mix with a focus on customer insight, marketing planning, marketing communications and the importance of brand.
Ole-Bengt has extensive expertise across business innovation including, sales leadership, processes, business growth and management support.
In order to support your business growth we have worked with the independent experts to bring you their insight, hints and tips on a range of topics, including Marketing and Business Development
The latest Insight Report contains valuable market research to assist your customers and prospects in discovering the true value of print. Find out what insights you can use to keep the conversation flowing.
Conversation starters to support you in initial Post-COVID discussions, helping you to re-engage with your customers and giving you valuable insights that will shape what you can offer them.
Discover the benefits of LinkedIn for promoting your business and communicating with your customers through some simple tips on how to get started
Discover the benefits of Facebook for promoting your business and communicating with your customers through some simple tips on how to get started
Discover how to identify your most valuable prospects
Understand the role social media can play for your business and how the use of different platforms can support your marketing
Automate, streamline and measure marketing activities
Identify your USP in 10 simple steps and develop your corresponding marketing messages.
An introduction to the world of marketing strategy, looking at how to start planning and delivering co-ordinated and effective marketing to deliver results.
Identify the best growth strategy for your business and how to be innovative whilst managing any associated risks effectively
Learn how to have meaningful conversations with your customers by examining how to truly listen
Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stay on top
An introduction to creating and managing a Twitter account for business use
A simple guide covering 10 points to consider when determining the right level of marketing expenditure for your business.
How to target marketing spend at the right audience
Simple tips and rules to follow helping you to close that deal and be more successful in your negotiations with customers and suppliers
How to win new businesses with your current customer base but also through brand new customer acquisition.
How to apply marketing tactics to promote your business
Discover how to develop new proactive approaches in order to increase the retention of your customer base.
Learn how to address common objections encountered during the sales process and even how to use them to your advantage
The importance of planning your customer conversations, and utilising effective, proven techniques to ensure you gain a thorough picture of each client's situation.
How to recognise the 'learnt' techniques that prevent active listening and a strategy designed to help you change your behaviour.
Key ways to help you move the perception of print from a commodity purchase to a key element of your customers' marketing campaigns.
When a customer requests a quote, there may be more to it than you think. Delve deeper to discover how you can help them to succeed whilst maximising the sales value.
Ideas to enable continual improvement, from a professional and personal viewpoint, and to not let daily tasks impede learning and development.
Exploring how clients buy in today's "always on" world, how PSPs can align with the customer buying process, and the value of customer profiling to achieve this.
Avoid falling into the same old traps when trying to find new business. Ways to review your client and prospect base and build a sales strategy to revitalise your results.
Introducing how effective risk analysis and scenario planning models can fit into your business plan and help determine "where next?" for your business.
With data analytics becoming increasingly important, how can PSPs help, understand and win a greater share of the marketer's budget?
Discover how the latest print innovations complement the digital channels, deliver insight and critically improve the marketer's much needed "Return on Investment"
Understand how customer lifetime value helps you channel your marketing effectively and target customers that maximise your profitability.
Crystal-clear communication avoids confusion, highlights your creative approach and helps cement your position as a trusted partner.
It has never been more important to substantiate your skills and experience and these “showing vs telling” tactics outline how PSPs can inspire and educate their customers.
Exploring the importance of a smooth journey from prospect to client, outlining some useful and practical tips to help the PSP make it a reality.
What is really meant by "customer relationship management" and how to build systems and processes that help both you and your customers.
Practical and easily achievable ideas to help you better understand your customers and, as a result, satisfy their needs.
How sophisticated and data-driven personalisation spurs interest, initiates responses and nudges a customer along the journey to sales.
PSPs now have a wealth of technology to help them reduce costs, minimise errors, improve turnaround times and deliver campaign measurability and ROI to customers.
High volume print solutions, perfect for in-house or commercial environments
Software solutions that transform the way you do business
Reliable and highly efficient commercial printers, perfect for in-house printing and publishing.
Comprehensive printing solutions for books, newspapers, direct mail and more
Drive your productivity, save costs and deliver against the most demanding deadlines with our range of workflow software.