Freedom of choice - individualisation of interiors
Caro, located in Zielona Góra, was founded almost 30 years ago. 'In 1994, when we started our business, the demand for textured paintings was exceptionally high,' says Marta Naranowicz, operations director at Caro Group. - 'But we soon noticed that our customers were more and more interested in printed images. The demand for this type of art was growing very fast. We decided to invest in a modern printing facility, which turned out to be a great success. In a short time we started producing thousands of orders for the biggest retail chains in Poland and Europe,' she recalls.
She admits that the transition from the production of textured to printed images was the biggest breakthrough in the company's history. The following years, however, brought an increase in customer awareness and an increase in their needs. Today it's not enough that a painting depicts an interesting scene. The print must be sharp, the colours should faithfully reflect reality. And the prints must be odourless, scratch-resistant and produced as ecologically as possible.
This is why Caro has decided to make another technological change. In 2021, the most modern equipment manufactured by Canon came into action: the UVgel Wallpaper Factory.