MAKE IT COUNT
Make It Count
A key learning from Canon’s recently published Insight Report exploring the opportunities and challenges facing print providers today, is the need to demonstrate the value of print to existing and potential customers.
Make It Count is about demonstrating the value or return on investment (ROI) from print in clear, commercial and tangible terms linked to business goals. Explore further on this web page by watching videos which dispel common misconceptions of print and by downloading informative guides based on the real-world experience of our team and independent thought leaders from across the print industry and beyond.
Our aim of help you be able to create value for your customers by:
- • Building confidence around measuring print’s contribution
- • Providing practical tools to make print measurable
MYTH BUSTERS - SPEED
MAKE IT COUNT GUIDE
BLUEPRINT FOR SUCCESS
Related Articles
Our research reveals clearly that most providers of print services today are missing opportunities to give marketing decision makers more of what they want. Interpreting their feedback, we provide several articles that can help maximise the value you give your customers.
Have the right conversation, every time
The importance of planning your customer conversations, and utilising effective, proven techniques to ensure you gain a thorough picture of each client's situation.
Ten ways to improve your business and personal performance
Ideas to enable continual improvement, from a professional and personal viewpoint, and to not let daily tasks impede learning and development.
Risk comes from not knowing what you are doing
Introducing how effective risk analysis and scenario planning models can fit into your business plan and help determine "where next?" for your business.
Smart, connected print
Discover how the latest print innovations complement the digital channels, deliver insight and critically improve the marketer's much needed "Return on Investment"
Ways to inspire using your expertise and experience
It has never been more important to substantiate your skills and experience and these “showing vs telling” tactics outline how PSPs can inspire and educate their customers.
Identifying customer needs and wants
Practical and easily achievable ideas to help you better understand your customers and, as a result, satisfy their needs.
How personalisation achieves greater results and ROI
How sophisticated and data-driven personalisation spurs interest, initiates responses and nudges a customer along the journey to sales.
Streamline the customer journey
The importance of automation for the PSP of the future and how and where it can come into play most effectively in your business.
Ten ways to add value to your customers
Key ways to help you move the perception of print from a commodity purchase to a key element of your customers' marketing campaigns.
How digital applications add value to the client
PSPs now have a wealth of technology to help them reduce costs, minimise errors, improve turnaround times and deliver campaign measurability and ROI to customers.
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