Take your content creation to the next level with the Canon EOS R50

Content creation is more competitive than ever, and whether you're producing fast-paced food vlogs or inspirational fitness films, there comes a time when it's worth considering whether you could improve your video with a camera that delivers better performance, features and image quality.

That's where the Canon EOS R50 comes in. An entry-level mirrorless camera in Canon’s EOS R System, it has a high-resolution 24.2MP sensor, advanced automatic modes and an intuitive interface that makes it ideal for aspiring content creators and social media influencers.

There are so many ways that the EOS R50 simplifies content creation, from its compact and portable design to the crisp display of its vari-angle touchscreen, making it ideal for self-shooting and livestreaming.

Four dynamic content creators from the UK, France and Germany have been using the Canon EOS R50 to capture the passions that are closest to their hearts. They tell different stories but have all been able to elevate their content with this powerful APS-C camera.

Read on to discover how the EOS R50 makes shooting and sharing content easier, faster and better than ever before.

Paris-based beauty blogger Fatou developed a love of photography when she was young, after seeing her father taking his Canon film camera everywhere. In 2007, she started the blog Black Beauty Bag to talk about fashion, especially for black women, and now shares her photos with more than 150K followers at @blackbeautybag. "For me, fashion and photography go hand in hand," she says.

Fatou travelled around Paris using the Canon EOS R50 to capture herself cycling, shopping and filming outfits, and the camera's Movie Digital Image Stabilisation (IS) kept her handheld footage sharp, while the versatile 1.62M dot vari-angle screen made self-shooting easy. "You can adjust the autofocus by tapping the subject on the touchscreen," says Fatou. The camera will then track you or any selected subject automatically.

Fatou says she fell in love with the EOS R50's size. "I didn't expect such a small camera to have the capabilities of a large DSLR," she continues. "The EOS R50 allows you to choose different photo styles from its automatic creative bracketing mode."

As with smartphones, the EOS R50 features presets and filters, and the creative bracketing mode automatically applies four different creative effects to each image you take, so you can select your favourite look.

Although Fatou isn't new to photography, she found these tools sped up her workflow. "For someone who doesn't know much about photography, the EOS R50 is the right choice," she concludes.

Fitness-focused Elena launched @trainhard_eatwell in 2014 after moving to Stuttgart, Germany, and discovering there weren't any sports clubs nearby. She shares her passion for movement online, motivating her followers with healthy recipes and workout videos – and needs a camera that can keep up.

The Canon EOS R50's 12fps continuous shooting speed and 120p slow-mo video are perfect for Elena's fast-paced content. The Dual Pixel CMOS AF II autofocus system tracked Elena during her workouts and kept her in sharp focus. "My running videos are so fluid," she says. "I make a lot of sports content and what's great is that the autofocus follows you when you're exercising."

Upgrading from a smartphone, Elena found the EOS R50 intuitive to use. "It's so easy to switch between video and photo mode," she continues.

The EOS R50 also features 14 scene modes for stills, automatically configuring settings for situations such as self-portraits and sports, alongside six movie modes.

Posting as @lagomchef, Martyn's TikTok videos teach people how to reduce their food waste and have fun in the kitchen. With a photography degree and DSLR experience, Martyn has been using a smartphone for spontaneous content creation but was blown away by the EOS R50's ability to shoot 4K 30p video, as well as 120p Full HD.

"Quality at the touch of a button is so important to me because my content is very unplanned," Martyn says. "But I know that I can pick up the camera, press record and capture beautiful 4K footage straight off. The ability to capture slow-motion footage has also added a new dynamic to my food content."

The Canon EOS R50's easy-to-use shooting modes also helped him with close-up food photos. "One of the great features is focus bracketing, which allows you to do macro photography really easily, picking just the right depth of field."

Thanks to the EOS R50's Bluetooth camera control and wireless connectivity, Martyn could instantly post content to his social channels. "It's really easy to send photos and videos from the EOS R50 to my phone via the Canon Camera Connect app, which enables you to put content online as soon as it has been captured," he says.

London-based Zeena (@heartzeena) is a designer, stylist, presenter and author who rediscovered the age-old art of marbling during lockdown. Having first captured her craft on a smartphone, she was looking for a step up in quality.

The EOS R50's accurate and sharp images satisfied Zeena's artistic eye for bright tones and details. "The colour is so beautiful," she says. "It's so true to life and it's so lovely to be able to share that high definition and beautiful saturation with my followers."

Creative bracketing gives you multiple edits for each image, which meant Zeena could send her content straight to social. "The ready-made filters mean you can post the images immediately," she explains.

Most of all, Zeena enjoyed using the EOS R50's slow-mo function to capture the mesmerising effect of the swirling inks in her marbling videos. "It's the one thing that was missing from my phone content," she continues. "The focus bracketing on the EOS R50 is also super cool. It blends images together to add a really beautiful depth of field that I just wouldn't be able to capture in any other way."

Whether you want face-tracking and automatic focusing features, intuitive shooting modes, a vari-angle touchscreen for checking your composition and settings, detailed and vibrant image quality, or access to the versatile range of lenses that an EOS R System camera can provide, the EOS R50 is the ideal companion for creating stunning content to share with friends and followers alike.


Written by Lauren Scott