Sustainability is a crucial element of any business development plan. But why is sustainability important? Incorporating long-term thinking will pay long-term dividends, and not just in blunt financial terms. Owing to a clearer understanding of environmental issues, people are placing value on sustainability like never before. Limiting your environmental and societal impact can therefore play a significant role in building your reputation, engaging customers and attracting talent to your workforce. Moreover, government regulations for businesses are turning environmental ideals into legal obligations, while investing in more sustainable materials, products, services and technology can save money day to day. But, more importantly, it’s everyone’s responsibility to protect our future by taking sustainable action now.