An introduction to social media and how it can benefit your business
Understand the role social media can play for your business and how the use of different platforms can support your marketing
Discover the power of using LinkedIn for your business
Please view or download the short guide linked to this article which has been prepared for you by Jacky Hobson, a leading independent marketing practitioner and consultant, as part of a series of self-help documents designed to help you develop and deliver a complete marketing strategy for your business or division.
In this guide Jacky will walk you through the advantages of using LinkedIn for your business. It is acknowledged that LinkedIn is a powerful tool to discover, connect, network and build meaningful business relationships.
This guide provides you with some helpful tips on the benefits of a company page. Once your page has been created, it is useful to understand how you can utilise the tool effectively. You will explore how to segment your audience and offer them relevant content. The guide addresses the benefits of a showcase page with some tips on how to amplify your content.
Jacky is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their marketing ambitions.
Jacky Hobson (Mentor)
Director, Up Marketing
30 years of marketing experience, developing marketing strategies, plans and tactics to support clients' business plans.