Why quality matters when it comes to print
When it comes to print, quality really does matter. A study on the effect of print quality recorded increased positive feelings and brand preference when the paper was upgraded , showing that it can actually affect a perception of a brand. That’s why we always design our devices with quality delivery in mind. For example, our latest series, the imagePRESS C170 Series is able to handle a wide range of media and paper sizes, making it the perfect machine for managing a modern workspace needs, from posters to glossy brochures to POS material. They are fast and accurate, are easy to use with many automated functions, and robust and reliable for all-day usage in a busy office or studio.
One of the challenges that customers face in considering creative print comms strategy, is deciding how to produce them. Production can either mean investing in outsourcing, or in buying a specialist device on top of your existing office model. However, the versatility of next-generation systems like the imagePRESS C170 Series allow organisations to combine their traditional print needs, with the ability to carry out a greater variety of high-quality printing work in-house.
Customer communications like direct mail, brochures and catalogues, and even invitations and short-run packaging, can all be produced on-site with high levels of colour accuracy and finish. As well as increasing control over quality, timelines and security, this gives businesses more creative freedom.