Go digital for a more dynamic approach to transactional mail.
As well as seizing customers’ attention, this allows you to strengthen branding, cross-sell and up-sell in a single document instead of through separate mail-outs.
Target transactional documents at individual recipients
Print branded documents that tie in with multi-media campaigns
Make high quality colour printing faster and more cost-effective
Full colour printing conveys information more clearly
Exploring a more colourful future
Tony Plummer
UK Managing Director, Stralfors
An international customer communications provider founded in Sweden, Stralfors wanted to print high quality customer mail faster and more economically. Although personalised communications were key to its service offering, the company was limited by its monochrome toner-based technology.
Acting on our advice, Stralfors invested in the ColorStream, a high-performance full colour inkjet printer. As well as integrating the device to avoid disruption, we delivered a two-day training programme to help the company understand its colour management capabilities.
Stralfors won new business by improving the quality of the customer mail it produced, while optimising costs and offering greater scope for personalisation. The ColorStream’s versatility also opened up lucrative new revenue streams, like coupon and voucher printing.
Communication concept created by marketing team
Approved campaign developed via advertising agency
CRM / CCM system delivers data and monitors/controls campaign
Creation of variable documents via Canon Workflow Management
Documents produced using Canon sheet or continuous feed system
Data integrity and print quality monitored, inline or offline finishing
Postage-optimised documents sent to customers
